Kelly had became the world's first celebrity to be sponsored by both Perfums Christian Dior as well as Dior Couture. Besides this, it was the first time that was their beauty line product was endorsed by a celebrity.
Yesterday, the Asia Pacific Executive, Mr Pierre Denis, had made an international announcement that the brand was honoured to collaborate with Kelly as their partnership over the last few months was a pleasant one. The Dior Haute Couture gown that Kelly had worn at the Cannes Film Festival had completely expressed the elegant and beauty of modern woman.
Presently, Kelly is in Paris to film the ad and it is expected to be screened over Asia in September. Also, Kelly will be present at 6 July (Paris Time) Dior 2004 Autumn/Winter fashion show as an important guest. She will also attend the opening of the new boutique in Taipei as well as the event's party.